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Four brothers from New York City-- playing the game of golf together was the inspiration behind their slogan and brand. Their skills (or lack thereof) and those of other players they observed on the course that day, did not sway their efforts or influence the experience. In fact, their mishaps set the tone for what happened each time they teed off; brothers became even better friends and strangers became new ones. The consumer who will be attracted to and purchase their apparel are confident in their skills and performance on the course, enjoying the camaraderie that evolves between players, appreciates the individual and intellectual challenges the sport presents, and dares to express a sense of humor while still remaining respectful and loyal to the game.